EUDAIMONIA. 10 conceptual fashion projects by students from the National Academy of Art transform the MINOAR space
2026.04.15
10 Fashion Etudes in 10 Days
16–26 April 2026, every day from 6:00 pm onwards
MINOAR Flagship Showroom, 131 Knyaz Alexander Dondukov Blvd, Sofia
EUDAIMONIA is a 10-day site-specific installation project, within which 10 young artists from the Department of Fashion Design, pursuing the Master's degree programme in Fashion Management and Branding, present 10 fashion concepts in the form of unique fashion installations. Each artist has at their disposal a showcase and space of the MINOAR showroom for one day, transforming it in an original way with their own means in order to present an authorship fashion product. The project's conceptual framework is Aristotelian ethics–the idea of the so-called eudaimonia: the supreme “good” or “spirit”, that is, complete happiness, or the ultimate goal (an end in itself) of the “good” existence, which can be achieved only through the balance between opposing values. Each artist shows a clash by reformulating the pairs of ancient values and at their expense discovering new ones – the modern dialectic of contradictory concepts such as past–present (future), presence–absence, softness–hardness, inner–outer, transient–eternal, order–destruction.
Project Manager: Prof. Mariela Gemisheva, PhD
Curator: Ada Eftimova (PhD student, programme in Psychology of Art, National Academy of Art)
Photographer: Vladislava Grigorova (PhD student, programme in Psychology of Art, National Academy of Art)
Graphic Design: Nikolay Popov (Master's degree programme in Fashion Management and Branding, National Academy of Art)
Coordinator: Siana Damyanova (Master's degree programme in Fashion Design, National Academy of Art)
Participating students
Dimitar Avramov, Kristina Russeva, Alice Demireva, Krassimir Yordanov, Siana Damyanova, Adelina Makaveeva, Vanessa Ivanova, Nikolay Popov, Maya Dimova, Teodora Penkova
All the information about the project and the artists' concepts can be found in the downloadable file.